A California coast sunset with palm trees and surfboards
Boutique vacation rental management · Solana Beach

CALIFORNIA COAST MANAGEMENTest. '07

A small, hand-picked roster of coastal homes, managed the way an innkeeper would, not a platform.

Practice Established 2007
Based Solana Beach, CA
Roster By referral
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A note on how we work

An old-fashioned way of caring for a home.

We treat every house we manage like it belongs to a friend of ours. Because, most often, it does.

California Coast Management is a deliberately small practice. We take on a hand-picked roster of homes along the North County coast and run them the way a thoughtful innkeeper would: the same crew at every turnover, a person on site between guests, and a real human at the other end of the phone.

We manage a handful of homes really, really well. We keep the calendar full, the reviews high, and the owner emails short.

The coast looking south from Solana Beach
The coast we live on.
Our practice

Six things we take seriously.

The unglamorous parts of vacation rental management, the parts that decide whether a guest leaves a five-star review or a one-star complaint.

01

A dedicated cleaning crew.

The same team turns your home, every time. They learn the quirks, which drawer the linens live in, how the outdoor shower drains, and the standard rises with every stay.

02

On-site at every turnover.

A team member walks the home before each guest arrival. Light bulbs, fresh flowers, a final sweep, the kind of check a friend would do for you.

03

Design attention on every home.

A thoughtful eye on presentation, photography, styling, the small amenities that make a stay feel considered. Your listing should look like the home you'd be inspired to walk into.

04

Actively managed listings.

Calendars optimized, pricing kept current with the season, reviews built deliberately. Your listing earns its keep instead of drifting.

05

Responsive on both sides.

Owners and guests both hear back quickly, in a tone that feels like a person, not a help desk. Most problems are solved when someone simply picks up.

06

You keep your listing.

Your reviews, your reputation, your account - they're yours. We work under your roof, not over it. If we ever part ways, you carry everything with you.

Micah Logan, founder of California Coast Management
Founder, Licensed CA Realtor

Hi, I'm Micah.

I started California Coast Management after years of helping clients find and purchase their dream home along the coast. Time and again, I watched these beautiful homes get handed off to large management companies that treated them like just another listing, and my clients expressed their disappointment. I knew there had to be a better way, one that was more personal, attentive, and rooted in genuine care for both the home and the owner.

Since 2007, I've built my real estate business on relationships, trust, and local knowledge in Solana Beach and the surrounding coastal communities. California Coast Management was created to offer owners a smaller, hands on approach to short term rental management, helping protect their investment while creating a seamless experience for guests and peace of mind for owners.

If you're an owner thinking about your options, or just curious how a smaller, more careful kind of management might work for your home, I'd love to hear from you.

Micah Founder · Licensed CA Realtor · Solana Beach
Lars Rouland, head of operations
Boots on the Ground Partner, Head of Operations

And this is Lars, our boots on the ground.

Lars runs operations. Every turnover, every contractor, every detail that has to be right before a guest walks in passes through him first. He's the reason a five p.m. arrival feels effortless and the porch light is on when it should be.

He lives a few blocks from the coast in Solana Beach, which means most of the homes we manage are a short walk or bike ride from his front door. When something needs to be checked on in person, Lars is on it. He is a skilled handyman exuding a warmth that our guests write reviews about.

Lars Partner · Head of Operations · Solana Beach
Get in touch

Happy to talk through any of this.

Whether you're ready to hand off your home or you just want to compare notes on what's working in the market right now, pick whichever feels easiest.

CA DRE #01816660 · Established 2007